TOUGH CALL: ONLINE POLL

What would you do? It's not always black and white. Check your decision-making savvy with LBM Journal's Tough Call, and see instantly how your judgment stacks up. This month:

The Case of the Missing Customer

An on-again, off-again customer has fallen off the radar. How far do you go to get him back?

Click here for this month's Tough Call

COLUMNISTS -- RECENT ARTICLES

Steve Easley Ask the Expert - Conserving Water in the Home - Remodelers and Credit - Energy Efficient Lights

John Wagner on Green Building - What the Heck is a VOC? - Match the Tube to the Task - Think "Whole House" Green

Tom Fife on Management & Operations - Treat the Water - The Origin of Teamwork - Fire Flies

Bill Lee on Sales & Margins - A Personal Marketing Plan for Better Sales - Pinpoint Responsibility to Raise Productivity - Offense or Defense?

Gary Katz on Selling Craftsmanship - A Tool for Pros - Why Moisture Content Matters - Teach Your Contractors How to Sell

Bob Heidenreich on Selling the Deck Project - Deck Math II - Deck Math - Survival of the Fittest

AUGUST 2008

Looking For The Light

Custom Homebuilders Offer a Bright Spot In a Dim Market.

Engineered Wood Products

As suppliers fight price competition from dimensional lumber, they expand in new markets and look to greenbuilding programs to provide long-term prosperity.

Previous Tough Call Answers

Your answers to our July Tough Call, Lean...and Mean?.

Are You Ready?

“The secret of success in life is for a man to be ready for his opportunity when it comes.”—Benjamin Disraeli

What "Green" Means to You

Green building is the bright spot in today's down market.and green is here to stay. Homeowners want to go green, and if you aren't prepared to help direct builders and remodelers to "greener" products, you will miss out on future sales and profits.

There is only one training and certification program for lumber and building material dealers. If you want to stay a step ahead in the profitable green building marketplace, click on the logo below to learn more about LBM Journal's Certified Green Dealer program.