TOUGH CALL: ONLINE POLL

What would you do? It's not always black and white. Check your decision-making savvy with LBM Journal's Tough Call, and see instantly how your judgment stacks up. This month:

Inertia and the Sacred Cow

Click here for this month's Tough Call

COLUMNISTS -- RECENT ARTICLES

Steve Easley Ask the Expert - How to Avoid "Greenwashing" - Conserving Water in the Home - Remodelers and Credit

John Wagner on Green Building - NAHB + Green Regulation - How to Fight Greenwashing - Tribal Marketing

Tom Fife on Management & Operations - Fundamentals of Receiving - True Job Security - Communication Keys

Bill Lee on Sales & Margins - Dealers And The Housing Crisis - Reaction Time - Strategic Thinking in a Housing Depression

Gary Katz on Selling Craftsmanship - Finding Center the First Time - Conquering Cumulative Error - Haunt Historic Homes

Bob Heidenreich on Selling the Deck Project - Selling Installed: Part II - Selling Installed: Part I - Decking in the Downturn

JULY 2009

Dealers And The Housing Crisis

Reactions Offer Glimpses Of Both Forward Thinking And Procrastination

Siding

Aesthetics rule decisions, but energy efficiency and sustainable design also are key purchase factors as manufacturers continue to introduce new lines.

Previous Tough Call Answers

Your answers to our May Tough Call, Pennywise Promotions.

No Time To Lose

A to-do list to prepare for the economic recovery.

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Powers Do it Best Webcam Voted Top 10 Worldwide

What "Green" Means to You

Green building is one of the few growth opportunities in today's tough housing market, and experts agree, it's here to stay. Get your share of this fast growing market. Become a Certified Green Dealer^tm. Click here to learn more.