February, 2010
How to Sell to Remodelers
A survey of remodelers on service-trait preferences offers insights about ways to earn their business.
By Patrick L. O’Toole
TOUGH CALL: ONLINE POLL
What would you do? It's not always black and white. Check your decision-making savvy with LBM Journal's Tough Call, and see instantly how your judgment stacks up. This month:
Having spent your entire adult life in the building supply business, you love virtually everything about it.
PREVIOUS TOUGH CALL: RESULTS
Your answers to our November/December Tough Call:
| Answer | Votes | Percent |
|---|---|---|
| Counter. |   | 8.7% |
| Diffuse. |  | 47.82% |
| Explain. |  | 13.04% |
| Adapt. |  | 30.44% |
