Boral Adds Distributor Boston Cedar in Northeast
ROSWELL, Ga. – Boston Cedar, based in Mansfield, Mass., is the newest distributor of Boral TruExterior® Siding & Trim. Boston Cedar will distribute the innovative poly-ash siding and trim to its dealer customers in Maine, New Hampshire, Vermont, Massachusetts, Connecticut, and Rhode Island, as well as New York from Syracuse east to Long Island.
“For over 30 years, Boston Cedar has built a tremendous reputation in the New England market for strong customer partnerships, stellar service, and an intimate knowledge of the industry and the products it sells,” said Tom Zimmerman, Vice President of Sales and Marketing for Boral’s Light Building Products Division. “Having the Boston Cedar name associated with Boral TruExterior will only further our momentum, and we know that their category expertise and commitment will bolster brand awareness and sales in the region.”
Boral TruExterior Siding & Trim is made with poly-ash material and it addresses both the moisture- and movement-related issues commonly seen with other exterior materials. Boral TruExterior Siding & Trim is designed to be low maintenance, dimensionally stable and resistant to rot and termites.
“It’s breakthrough technology. Contractors love it, homeowners love it, and it does the job beautifully,” said Boston Cedar CEO Rob Ankner. “We believe it’s a whole new category and one that’s going to have a big share of the trim and siding market. We’re excited to be a part of it.”