Boral Brings Hands-On Education Directly to Pros
Boral USA is putting product education directly into customers’ hands with a series of six mobile training units designed to teach building pros, installers and dealers about product benefits and installation techniques.
The traveling trailers, which are pulling into home centers, lumberyards, HBA events and other venues around the United States, feature a range of tools designed to provide a hands-on look at Boral TruExterior Siding and Trim and Boral Versetta Stone mortarless stone veneer. Each trailer includes installed wall sections showcasing various profiles, colors and applications, along with associated accessories. Workstations set up outside the trailer allow visitors to cut, rout, drill and fasten the materials to truly experience the features and benefits. Finally, a pop-out video screen showcases installation videos and presentations. A Boral Technical Installation Manager is on hand throughout each demonstration to answer questions and offer further information and guidance.
“Boral TruExterior Siding and Trim and Boral Versetta Stone are unique exterior products offering a superior set of performance benefits that often you have to see to believe,” said David Odum, director of strategy and business development for Boral’s Light Building Products Division. “Our new training trailers allow building pros to see, touch, feel and experience each of these products, garnering a deeper understanding of and appreciation for the product lines so as to more effectively sell them, design with them and install them.”
Boral TruExterior Siding and Trim are the industry’s first and only poly-ash siding and trim products. The highly durable material is low maintenance; dimensionally stable; and resistant to moisture, rotting, warping, cracking, splitting and termites. At the same time, the siding and trim provide workability exceeding that of wood and, unlike most products, can be used in ground-contact applications and do not require edge sealing. Boral TruExterior® products are made with a blend of proprietary polymers and more than 70% post-industrial recycled content, and are backed by a 20-year Limited Warranty.
A mortarless stone veneer, Boral Versetta Stone provides the beauty and texture of authentic stone masonry with a modern installation method. The panels install easily with nails or screws and feature an integrated moisture management system.
To arrange a visit from the Boral Training Trailer, building pros and dealers can contact TruExterior@boral.com.
Source: Boral USA