Category : Bob Heidenreich

The most important rule of selling composite decking

September 8, 2017

If you’re anything like me, for a lot of things in life, you tackle a project head on right away and if all else fails, you read the instructions. This … Read More

How to Protect Your Business From Credit Card Fraud

August 9, 2017

One recurring theme I hear when lumber dealers ask me about getting into the online retail business is how to deal with credit card fraud. Due to recent changes in … Read More

How Much Weight Can My Deck Hold?

July 24, 2017

What to look for when calculating deck load. As homeowners enter the summer months, many are looking into DIY projects that will allow them to upgrade their outdoor living space. … Read More

The Importance of Establishing Customer Expectations

June 16, 2017

Most anyone sho was trained in this business was taught at one point or another that, “the customer is always right.” Can’t you just hear it now, one of your … Read More

Why You Should Create a Contractor College

May 10, 2017

A good way to strengthen your relationship with some of your best customers is to help them train their own employees. That is one thing that we have done recently … Read More

Deck Basics

May 9, 2017

Thinking about starting a Contractor College at your lumberyard? Download this sample syllabus from LBM Journal and Bob Heidenreich at The Deck Store. Please register to download your free copy.

Turn Your Re-Deck Projects Into New Deck Bids

April 13, 2017

A lot of customers come in this time of year looking for new decking materials to put over their old deck frame. In a customer’s mind, it makes perfect sense … Read More

Support The Innocent Sellers Act

March 17, 2017

You may have on LBMJournal.com recently that the National Lumber and Building Material Dealers Association (NLBMDA) has urged LBM dealers to contact their congressional representatives to request support for Rep. … Read More

Teach Customers That Price Isn’t Everything

February 17, 2017

When a customer approaches with questions about pricing, too many dealers respond with a simple cost of the product and then let the customer sort out how that fits into … Read More

Scout Your Competition at Trade Shows

January 12, 2017

SELLING THE DECK PROJECT Now that January is here, it’s time to hit the building show circuit. Like many of you, my area features a couple of large shows and … Read More