Category : Bob Heidenreich

Why You Should Create a Contractor College

May 10, 2017

A good way to strengthen your relationship with some of your best customers is to help them train their own employees. That is one thing that we have done recently … Read More

Deck Basics

May 9, 2017

Thinking about starting a Contractor College at your lumberyard? Download this sample syllabus from LBM Journal and Bob Heidenreich at The Deck Store. Please register to download your free copy.

Turn Your Re-Deck Projects Into New Deck Bids

April 13, 2017

A lot of customers come in this time of year looking for new decking materials to put over their old deck frame. In a customer’s mind, it makes perfect sense … Read More

Support The Innocent Sellers Act

March 17, 2017

You may have on recently that the National Lumber and Building Material Dealers Association (NLBMDA) has urged LBM dealers to contact their congressional representatives to request support for Rep. … Read More

Teach Customers That Price Isn’t Everything

February 17, 2017

When a customer approaches with questions about pricing, too many dealers respond with a simple cost of the product and then let the customer sort out how that fits into … Read More

Scout Your Competition at Trade Shows

January 12, 2017

SELLING THE DECK PROJECT Now that January is here, it’s time to hit the building show circuit. Like many of you, my area features a couple of large shows and … Read More

Deck Math Revisited: Part Three of a Three-Part Series

November 23, 2016

SELLING THE DECK PROJECT Over the past two months, I’ve written about what I call “Deck Math,” which encompasses teaching your contractors to properly estimate deck costs, and helping them … Read More

Deck Math Revisited: Part Two of a Three-Part Series

October 27, 2016

SELLING THE DECK PROJECT Last month, I offered a broad overview of what I’m calling Deck Math Revisited, a recap of a popular series I wrote a couple years ago. … Read More

Deck Math Revisited

September 9, 2016

One of my most popular and informative columns for LBM Journal over the years has been a series I wrote on Deck Math back in the summer of 2014. I’ve revised and … Read More

Utilize Your Existing Staff for Deck Installs

August 25, 2016

In the past few issues, we’ve talked about the benefits of offering installed deck sales at your lumberyard, and we’ve included some of the pros and cons of hiring out … Read More