Category : Bob Heidenreich

Three Keys to Winter Home Show Success

2 years ago

As soon as we think the busy summer building season is behind us and it’s time to slow down just a bit, the winter home shows are upon us. I … Read More

5 Ways To Strengthen Your Deck Sales This Winter

2 years ago

Just like the weather, our business changes seasons too. With the winter months upon us, it is tempting to let decking sales take a backseat to more active-selling categories. But … Read More

Why Dealers Need to Understand Building Codes

2 years ago

In recent columns I have discussed building code changes and the need to be up-to-date on the latest International Building Code regulations, as well as understanding how your individual state … Read More

BOB HEIDENREICH: Understanding Building Codes Pays Off

2 years ago

If you want to grow your sales while ensuring that customers leave your store with everything they need to build a safe deck, understanding your state’s building codes is a … Read More

BOB HEIDENREICH: Selling The Complete Deck Project (Part 3 of 3)

2 years ago

Read: Selling the Complete Deck Project (part 1 of 3) Read: Selling the Complete Deck Project (part 2 of 3) Part 3: Understand rail and frame installation early. Once we … Read More

BOB HEIDENREICH: Selling The Complete Deck Project (Part 2 of 3)

2 years ago

Read: Selling the Complete Deck Project (part 1 of 3) Part 2 of 3: How to demonstrate deck installation. You can’t fully plan a completed deck project without first understanding … Read More

BOB HEIDENREICH: Selling The Complete Deck Project

2 years ago

Part 1 of 3: Building a deck is like planning a trip. The key to selling a complete decking project is to make sure you are working with the right … Read More

BOB HEIDENREICH: Customer Education (part 3)

2 years ago

Part 3 of 3: Talking to homeowners about the importance of deck safety.

BOB HEIDENREICH: Customer Education (part 2)

3 years ago

Part 2 of 3: Emphasizing urgency when making customer appointments.

BOB HEIDENREICH: Customer Education

3 years ago

Part 1 of 3: Ensuring you select the right customer for your appointment.