Category : Digital Case Studies

DIGITAL CASE STUDIES: The Detering Company

1 month ago

Digital Case Studies   As LBM dealers continue to search out best practices for utilizing social media to their business’s advantage, many are looking to early adaptors who are experienced … Read More

Using Slack to Keep Your Team Connected

3 months ago

Digital Case Studies CURRENT SITUATION: You recently heard from a valuable builder customer who has become frustrated because your staff members just don’t seem organized. He said that if he … Read More

LBM Dealer’s Guide to Pinterest

6 months ago

CURRENT SITUATION: Over the past couple of years you have helped more and more DIY customers who have come in with projects that they found on Pinterest. Recently, a customer … Read More

DIGITAL CASE STUDIES: Use Video to Promote Services

7 months ago

CURRENT SITUATION: You have heard of other lumber dealers using video to promote their yards. You have a person on staff with the interest and capability to oversee a video … Read More

DIGITAL CASE STUDIES: Attract Customers With a Blog

8 months ago

CURRENT SITUATION: You’ve hired someone to build your store a website, because that’s what you know you needed to do to keep up with the competition. But, outside of the … Read More

Social Media 101: Twitter

9 months ago

CURRENT SITUATION: As your business grows and more of your builder customers are adapting to new ways of communication, you want to make sure you are where they are and … Read More

Recruiting Seasonal Candidates Online

10 months ago

CURRENT SITUATION: The Help Wanted sign in the window isn’t bringing in the number of applicants that it used to for the seasonal hiring you do every spring. You learned … Read More

Getting Started with Google AdWords

11 months ago

CURRENT SITUATION: You have noticed that your competition has begun advertising on Google. Concerned about missing out on any customers who may discover you online, your company decides to build … Read More


12 months ago

CURRENT SITUATION: A number of LBM dealers who have heard from customers using the home design-oriented, idea sharing social website have created business profiles on the site as a … Read More

Selling DOGS on Craigslist

1 year ago

Current Situation: Many dealers have products in their yards that aren’t easy to sell because they are DOGS (damaged or obsolete goods), returns or unneeded special-order items. These items take … Read More