Digital Case Studies
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Digital Case Studies
Using Slack to Keep Your Team Connected
CURRENT SITUATION:
You recently heard from a valuable builder customer who has become frustrated because your staff members just don’t seem organized. He said that...
Digital Case Studies
LBM Dealer’s Guide to Pinterest
CURRENT SITUATION:
Over the past couple of years you have helped more and more DIY customers who have come in with projects that they found...
Digital Case Studies
DIGITAL CASE STUDIES: Use Video to Promote Services
CURRENT SITUATION:
You have heard of other lumber dealers using video to promote their yards. You have a person on staff with the interest and...
Digital Case Studies
DIGITAL CASE STUDIES: Attract Customers With a Blog
CURRENT SITUATION:
You’ve hired someone to build your store a website, because that’s what you know you needed to do to keep up with the...
Digital Case Studies
Social Media 101: Twitter
CURRENT SITUATION:
As your business grows and more of your builder customers are adapting to new ways of communication, you want to make sure you...
Digital Case Studies
Recruiting Seasonal Candidates Online
CURRENT SITUATION:
The Help Wanted sign in the window isn’t bringing in the number of applicants that it used to for the seasonal hiring you...
Digital Case Studies
Getting Started with Google AdWords
CURRENT SITUATION:
You have noticed that your competition has begun advertising on Google. Concerned about missing out on any customers who may discover you online,...
Digital Case Studies
Leveraging Houzz.com
CURRENT SITUATION:
A number of LBM dealers who have heard from customers using the home design-oriented, idea sharing social website Houzz.com have created business profiles...
Digital Case Studies
Selling DOGS on Craigslist
Current Situation:
Many dealers have products in their yards that aren’t easy to sell because they are DOGS (damaged or obsolete goods), returns or unneeded...
Digital Case Studies
How to Establish a Free Google Business Listing
Current Situation:
Most LBM dealers know that search engines such as Google offer opportunities for customers to rate a business and offer reviews. Many dealers,...
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