Category : Digital Case Studies

DIGITAL CASE STUDIES: Increase Engagement On Your Company’s Facebook Page

September 28, 2015

Current Situation: It’s no secret that the LBM industry has been slow to adapt to social media. Let’s face it: Most LBM dealers feel like if they’re at a desk … Read More

DIGITAL CASE STUDIES: How to Strengthen Customer Relationships Through Email Marketing

August 24, 2015

Current Situation: Plenty of LBM dealers have launched email newsletters, only to use them to send out an offer to customers periodically, or alert subscribers to the week’s sales. Many … Read More

DIGITAL CASE STUDIES: How to Use Your Website as an Effective Marketing Tool

July 27, 2015

Current Situation: Many lumberyard websites are static. They give basic information about hours, location, phone number and little else. Too often, lumberyard managers and marketers may feel like they just … Read More