Category : Tough Call

TOUGH CALL: Friendly Fire, Stealing Sales

3 weeks ago

TOUGH CALL Looking back on more than four decades in the LBM industry, you can’t help but smile when you think about how simple it all appeared at first. Today, … Read More

TOUGH CALL: The Installed Sales Disappointment

2 months ago

TOUGH CALL Your company has been serving its market for more than half a century. Though you’ve been around for less than half that time, the reason for your company’s … Read More

TOUGH CALL: The Non-Compete Conundrum

3 months ago

TOUGH CALL Your company has just completed a banner year, marked by strong sales and healthy margins. There are a number of reasons for your success. But in your mind, … Read More

TOUGH CALL: A Surly Situation

4 months ago

TOUGH CALL Online Poll – Read the scenario below then place your vote at the bottom of the page. You’ll never forget the lessons learned from jobs you held early … Read More

TOUGH CALL: Stretching Credit

5 months ago

Online Poll – Read the scenario below then place your vote at the bottom of the page. Like anyone who’s worked in the same industry their whole life, you occasionally … Read More

TOUGH CALL: Oil and Water

6 months ago

Online Poll – Read the scenario below then place your vote at the bottom of the page. Finally, after nearly a decade as general manager of Water Lumber, a mid-sized … Read More

TOUGH CALL: The Case of the Cynical Associate (aka Phil)

8 months ago

Online Poll – Read the scenario below then place your vote at the bottom of the page. As the third generation owner of a family-owned lumberyard in a market that’s … Read More

TOUGH CALL: Apples v. Oranges, Products Edition

10 months ago

How can you compete on price, when customers are comparing different quality products that appear identical? Online Poll – Read the scenario below then place your vote at the bottom … Read More

TOUGH CALL: Apples and Oranges

11 months ago

A low-price competitor is promising to beat your prices by 10%, which is tough for your customers to refuse. What would you do? Online Poll – Read the scenario below … Read More