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Category : Tough Call

TOUGH CALL: Stretching Credit

October 24, 2016

Online Poll – Read the scenario below then place your vote at the bottom of the page. Like anyone who’s worked in the same industry their whole life, you occasionally … Read More

TOUGH CALL: Oil and Water

September 29, 2016

Online Poll – Read the scenario below then place your vote at the bottom of the page. Finally, after nearly a decade as general manager of Water Lumber, a mid-sized … Read More

TOUGH CALL: The Case of the Cynical Associate (aka Phil)

August 1, 2016

Online Poll – Read the scenario below then place your vote at the bottom of the page. As the third generation owner of a family-owned lumberyard in a market that’s … Read More

TOUGH CALL: Apples v. Oranges, Products Edition

June 6, 2016

How can you compete on price, when customers are comparing different quality products that appear identical? Online Poll – Read the scenario below then place your vote at the bottom … Read More

TOUGH CALL: Apples and Oranges

May 3, 2016

A low-price competitor is promising to beat your prices by 10%, which is tough for your customers to refuse. What would you do? Online Poll – Read the scenario below … Read More

TOUGH CALL: An Expensive Congratulations

March 29, 2016

Online Poll – Read the scenario below then place your vote at the bottom of the page. As a true “PRO” LBM dealer, you owe your success to the solid … Read More

TOUGH CALL: Conflicting Stories

March 1, 2016

Online Poll – Read the scenario below then place your vote at the bottom of the page. As a second-generation owner of your family’s lumberyard, you couldn’t be more proud … Read More

MISSION IMPOSSIBLE: The Tough Customer

February 3, 2016

Online Poll – Read the scenario below then place your vote at the bottom of the page. As the sales manager of IMF Lumber, an established and growing pro-oriented dealer, … Read More

TOUGH CALL: A Good Problem

December 22, 2015

Online Poll – Read the scenario below then place your vote at the bottom of the page. After months of searching, you suddenly have three qualified candidates—but only one job … Read More