Do it Best Corp. Launches New Consumer Website
FORT WAYNE, INDIANA – Do it Best Corp. launched a new consumer website designed to provide an optimized online shopping experience for customers and help grow sales and store traffic for its member-owners.
After an extensive research and development process, the new doitbest.com launched just before the Christmas selling season and brings with it a number of innovative new features and tools for consumers and members, including quicker and highly accurate product searches, an improved store locator tool and a mobile-optimized design.
“The new doitbest.com provides a more robust shopping experience for online shoppers, while also helping to build a strong connection between these customers and their local Do it Best stores,” explained Rich Lynch, vice president of marketing for Do it Best Corp. “Most importantly, this launch is the first in a multi-step process in building an industry-leading digital program as we continue to deliver flexible, affordable and customizable ecommerce solutions to our members.”
Additional key features of the new doitbest.com shopping website include:
- Enhanced product search functionality
- A new comparison tool enabling consumers to view up to four products across a number of attributes
- A faster, streamlined checkout process for shoppers
- Updated website security and fraud protection
- Social media integration
Do it Best Corp. has already recorded improvements in several key metrics on the website compared to its previous version. With consistent year-over-year traffic, the new doitbest.com has seen a conversion-rate increase of more than 10 percent, an increase in the average of time spent on the site of 4 percent and a bounce-rate decrease of 11 percent. In addition, online sales over the Thanksgiving weekend were up 45 percent from 2013.
News release provided by Do it Best Corp.