Get Our Email Newsletter

IN DEPTH: Insulation

Adds Knauf ’s Welch, “Consumer expectations are changing, and they’ve risen exponentially from their parents’ needs many years ago. Acoustical control is now part of the comfort that’s expected in the home, and not just from the outside but from room to room. Acoustics keep coming up as a key feature that homeowners want.”

PrimeSource’s Spyhalski agrees, noting that sales are growing for mineralwool batts for interior walls. “Consumers are becoming aware of the sound-deadening and fire-resistance features for their home. Using insulation on the interior is a new trend, but it’s grown quickly in Canada, where mineral-wool usage is higher. We’re also gaining market share in medical and office buildings, where laws require patient or client confidentiality.”

Interior insulation is a feature that must be sold, Welch points out. “Often it’s provided as an upgrade, and as many as 30% of homeowners choose it. It’s typically not purchased by the first-time buyer but by the move-up buyer. They have experienced the noise in the home and decided they want to improve on it in the home they’re building.”

LBM Resources

White Paper: The 5Ws of Tracking Productivity and How to Start

This article examines the who, what, where, when, why and how of tracking productivity in lumber and building materials (LBM) dealer businesses.

Multifamily projects also are adding insulation, Dow’s Parsons says. “Acoustical control seems to be having an impact on insulation-system decisions for multifamily buildings and in urban areas where lot sizes are shrinking and homes are being built with less space between. This is certainly a question we get asked.”

Get our free newsletter

Join thousands of other lumber and building material industry leaders and keep up with the companies, people, products and issues shaping the industry.

What's New

Digital Partners

Become a digital partner ...

Sales Comp Study

Download this 55-page, in-depth study by LBM Journal of industry trends in sales force compensation and benefits. See how your organization stacks up.

Webinars

- Advertisement -

White Papers

View all ...

- Advertisement -

Partner Content

View all ...

- Advertisement -

Registration is now open for the LBM Strategies 2024 Conference