TOUGH CALL: ONLINE POLL

What would you do? It's not always black and white. Check your decision-making savvy with LBM Journal's Tough Call, and see instantly how your judgment stacks up. This month:

When Procedures Trump Sales

A barrage of new procedures are alienating your customers, demoralizing your salespeople, and hammering the bottom line. Your company is going down fast, and the owner seems oblivious.

Click here for this month's Tough Call

COLUMNISTS -- RECENT ARTICLES

Steve Easley Ask the Expert - Conserving Water in the Home - Remodelers and Credit - Energy Efficient Lights

John Wagner on Green Building - What Green Really Means - What the Heck is a VOC? - Match the Tube to the Task

Tom Fife on Management & Operations - The Lean, Green, Building Machine - Treat the Water - The Origin of Teamwork

Bill Lee on Sales & Margins - Now is an Ideal Time to Prospect for New business - A Personal Marketing Plan for Better Sales - Pinpoint Responsibility to Raise Productivity

Gary Katz on Selling Craftsmanship - Installing Trouble-Free Doors - A Tool for Pros - Why Moisture Content Matters

Bob Heidenreich on Selling the Deck Project - Deck Math, Part III - Deck Math II - Deck Math

SEPTEMBER 2008

What Green Really Means

Green has exploded into the marketplace. Everybody wants “green,” but with no established definition, who knows what they really want?

Green Building Products

This month, we’re featuring a cross-section of products with green properties that caught our eye.

Previous Tough Call Answers

Your answers to our August Tough Call, The Case of the Missing Customer.

The Green Reality

“Reality isn’t the way you wish things to be, or the way they appear to be, but the way they actually are. —Robert Ringer

What "Green" Means to You

Green building is the bright spot in today's down market.and green is here to stay. Homeowners want to go green, and if you aren't prepared to help direct builders and remodelers to "greener" products, you will miss out on future sales and profits.

There is only one training and certification program for lumber and building material dealers. If you want to stay a step ahead in the profitable green building marketplace, click on the logo below to learn more about LBM Journal's Certified Green Dealer program.