LBM Dealer’s Guide to Pinterest
Over the past couple of years you have helped more and more DIY customers who have come in with projects that they found on Pinterest. Recently, a customer showed you pictures of a bookshelf project on her phone. As she scrolled through the project directions, you noticed that it was actually from the account of a mid-size chain of lumberyards that is in your area. Instead of your customers getting their ideas from your competitor, maybe it’s time to set up your own Pinterest account.
Create a Pinterest account for your business and implement a strategy that helps you to utilize the social network to increase traffic to your website and continue to grow your online presence, and your in-store sales.
Did you know that Pinterest is the third largest social network? With more than 176 million registered users, if this social media isn’t a part of your social strategy, you might want to consider making a revision.
According to the Joint Center of Housing Studies, younger homeowners devote a much larger share of improvement spending on DIY projects, and Pinterest is a great medium to connect with this audience.
If you don’t already have an established Pinterest account, getting started is quick, easy and free. Go to: www.pinterest. com/business/create/, fill out the registration form and you’re ready to go.
Pinterest is known as the “World’s catalog of ideas,” and the typical user utilizes the site as a search tool for advice and ideas. To be successful with Pinterest you want to inspire, not sell; sharing pins that show off the products you carry and the projects that were built using the products you carry.