MiTek Acquires Sales Simplicity

By / 10 months ago

MiTekMiTek Industries, Inc., a diversified, global business supplying a wide range of engineered products, proprietary business management and design software, and automated equipment sold into the broad construction and industrial end markets, announced in a press release today that it has acquired Sales Simplicity Software, headquartered in Chandler, Arizona.

Sales Simplicity Software is the widely acknowledged leader in CRM, sales automation, dynamic content management, and reporting for the home building and real-estate sectors.

“The acquisition of Sales Simplicity Software is yet another step that MiTek is taking to enrich its offering of operations workflow solutions for residential production builders,” stated Tom Manenti, Chairman and CEO of MiTek. “With this acquisition of Sales Simplicity Software, along with our 2015 acquisition of BuilderMT, and previous acquisitions of Simpad and Kova, we offer a truly unique and expansive selection of software for production builders. Sales Simplicity Software has an excellent user-base among production builders and integration into BuilderMT, which MiTek will further strengthen. MiTek will continue to offer solutions and resources to our customers that are second to none.”

As part of this acquisition, Tom Gebes, the current president of BuilderMT, will also become president of Sales Simplicity and work to tighten the integration between the two companies, as they move toward working together as one system. Customers will still be able to purchase BuilderMT or Sales Simplicity as stand-alone solutions. Sales Simplicity will remain in Chandler, Arizona, with no changes to employee base, and Barry Forbes, the founder of Sales Simplicity, will retire in early 2016.

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