DemandBuilder For sales and Market Planning

By / 1 year ago

Principia Consulting has launched DemandBuilder℠, an online sales and marketing database for improved resource planning, allocation and management. This dynamic tool provides subscribers with the capability to custom analyze market size and share for major building products demand in the U.S. residential housing market. DemandBuilder℠ is equipped with easy to drill down features to view product demand at a zip code level.

DemandBuilder℠ is designed for strategic planning initiatives as well as day-to-day sales and marketing efforts. With access to the industry’s most powerful market data, companies can direct sales and marketing resources toward specific product and market opportunities, execute plans based on regional demand patterns and identify revenue potential in specific geographies.

“Over the years, our clients have often asked if there is a way to track market share by localized basis, whether by county, state, or geographic division,” said Principia Partner Ken Jacobson. “Now clients can track their market share by overlaying their sales in a particular geography against our market size analysis.”

Coverage in DemandBuilder℠ includes nearly 20 product categories and ranges from such exterior products as roofing, siding and decking to interior products including cabinets, countertops, ceilings and plumbing fixtures. Beyond geographic customization is also the capability to segment by market for new construction versus repair and remodel as well as segment by price level at either factory gate revenue or dealer revenue.

“Companies involved in the manufacture and distribution of building products have expressed interest to customize how they view market size and their share for one or more product categories. This need combined with the desire to drill down beyond the standard regions fueled the development of DemandBuilder. This web-based tool puts companies in control of their own market and sales territory analysis to aim their business with speed and confidence,” states Ken Jacobson, Partner at Principia.

DemandBuilder℠ is just one product in Principia’s Builder Series which will roll out into next year for all product categories covered by DemandBuilder. The new products to be introduced as part of Principia’s Builder Series will provide customizable data views on supplier share and distribution dynamics and a rolling three-year market forecast supported by voice of the customer insights.

To learn more about DemandBuilder, contact a Principia representative at

About Principia Consulting

Principia Consulting is the leading research and consulting partner focused on the building materials industry. Executives depend on Principia for credible expertise, trusted insights and actionable strategies to confidently navigate their business toward optimized profitability and growth. For more information about Principia, please visit and

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