ProVia Merges Brand Names Under One Roof
ProVia today announced that all corporate entities and products will now be aligned under one unified brand: ProVia. The Heartland Siding and Heritage Stone brands are sunsetted and their product lines will now use the ProVia brand. The company acquired Heartland Siding in 2009 and Heritage Stone in 2011, and maintained these brands for a transitional time frame. Today they have joined under the umbrella corporate naming strategy, providing a simplified message for both customers and homeowners.
A Central Pillar for Growth
The move to a unified brand strengthens ProVia’s position as a full-scale exterior building products manufacturer with extensive product offerings for doors, windows, siding and stone. According to Brian Miller, President and CEO, “This reinforces the fact that we are One ProVia. The ProVia brand is one of the central pillars for our company’s sustained growth, today and into the future.”
New Website Address
Corresponding with the brand unification, ProVia’s website address is also changed. The web address www.proviaproducts.com is now www.provia.com, and the former will remain in operation to redirect traffic to the new site. ProVia customers are asked to update the links on their websites to the new address.
The company will continue using names for different facilities based on location. In Ohio these facilities are Corporate/Walnut Creek, Sugarcreek, Baltic and Cherry Ridge. The one facility in Mississippi is located in Booneville.