Real Issue Survey: The Cost of Price Wars

By / 6 months ago

A national company recently entered our market, which sparked a price war. Our commissioned salesmen are disgruntled due to reduced income caused by lower gross profit margins. I want to keep my people upbeat to do their best everyday. I explained that this was probably a temporary situation, but I could not be definite about another company’s long-term strategy. I believe I will lose some good people to other industries if I can’t compete in wages. How do other dealers handle this situation?

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