Get Our Email Newsletter

REAL ISSUES. REAL ANSWERS: Social Media

“We don’t use social media. We cater to large custom home builders and do zero walk-in business. I could see a use in businesses that offer cash and carry, but that is not our business model. It would take a full time position to do it correctly with all the different social media platforms today.”


“Good to let customers know what new items you have, fun things to make with items you stock, activities going on at the store, jobs we are doing, reminders of certain dates, etc. It is not critical, but we do know customers look at it even when they don’t comment online as they will make comments to us about things we posted.”


“We try to leverage ‘likes’ on Facebook to extend our advertising dollar.”

LBM Resources

White Paper: Seven Cost-Saving Benefits of a Warehouse Management System

Seven Cost-Saving Benefits of a Warehouse Management System No matter how large or varied your inventory, whether your distribution business is regional or national, lumber...

“We use social media to broadcast company news such as new hires, work anniversaries etc., project photos, tips and tricks for homeowners and events. We’ve received a steady stream of leads and business from our social media. The fact that I post useful articles or other things that may be of use to our followers, makes a difference in optimizing our social media strategy.”


“We’re testing it in areas where it makes sense. For us, that’s only LinkedIn and YouTube, which you didn’t have listed as an option but is typically classified as social media too. While a great deal of our customers are on Facebook, and many likely on Twitter too, we don’t believe they’re there for business purposes. Our customer communications preferences survey, conducted in 2011 and 2014, has confirmed this belief. While social is an incredible tool in many industries, we aren’t seeing the value in our space yet.”


“Not enough time to compete in the market effectively so we let it go the wayside. Most articles and research state that it is better to be unpublished on Facebook /Instagram/Twitter/Tumblr than to have a poorly executed product. Until we have the time to devote to the social media properly, we don’t plan on getting into that arena.”

- Advertisement -

“Our social media involvement is becoming more and more important to the point that we assigned a person to handle all aspects of our presence. We try to post something daily and have gained ‘followers’ over time. It’s a good way for us to showcase events and other important information.”


“We do Facebook only have very few friends and when we post something get very little response if any but we continue to do things. We do not have a business strategy we just do it because we think we need that presence.”


“Don’t have one….”

- Advertisement -

“We are debating whether or not to have a bigger presence on Houzz, to be specific.”


“Currently a big waste of time!”


Congratulations to the dealer who suggested this month’s Issue.
DEWALT DCR006
The prize: a DEWALT DCR006 Jobsite Bluetooth Speaker

Features include: Bluetooth 4.0, up to 100 foot range, rubber overmold and feet. Runs off DEWAL T 12V/20V MAX Battery Packs or AC power (adapter included).

Get our free newsletter

Join thousands of other lumber and building material industry leaders and keep up with the companies, people, products and issues shaping the industry.

What's New

Digital Partners

Become a digital partner ...

Sales Comp Study

Download this 55-page, in-depth study by LBM Journal of industry trends in sales force compensation and benefits. See how your organization stacks up.

Webinars

- Advertisement -

White Papers

View all ...

- Advertisement -

Partner Content

View all ...

- Advertisement -

Registration is now open for the LBM Strategies 2024 Conference