See How a New Jersey Yard Uses Aerial Video to Promote Delivery Services

By / 6 months ago
Kuiken Brothers GoPro drone video

Kuiken Brothers was able to capture some unique angles of a recent project in a video to be shared with customers as a testimonial as to the quality product and delivery service.

As LBM dealers look for ways to distinguish themselves from their competitors, Kuiken Brothers Company, Inc. in Midland Park, N.J. has turned to truck-mounted Moffett forklifts to deliver supplies to homebuilder customers. To demonstrate the company’s delivery capabilities, Kuiken Brothers used drone video technology to capture the on-site delivery process.

“We used a ‘flying GoPro‘ camera to film one of our lumber deliveries using our truck-mounted Moffett forklifts to a new construction project that we are supplying,” said Ryan Mulkeen, director of marketing at Kuiken Brothers. The video shows a delivery of Douglas Fir lumber, plywood and Boise Cascade LVL to a new construction project. In the past, he said, lumber loads would have been dumped on site and framers would need to sort through the framing package to pull the material they need.”With labor in high demand, our customers are looking for that little extra bit of service to help them save time and keep their crews framing,” Mulkeen said.

Kuiken Brothers packages loads differently now so that drivers can stage the material at the job site. “While it takes a little extra effort on our end, it is an investment that we have made to partner with our customers,” Mulkeen said. “In typical Kuiken Brothers fashion, the load was neatly placed in various locations throughout the site to continue to help increase the production of the framers.”

Watch the video below.

Do you have an innovative way that you are using technology to market your products and services? If so, let us know. We may feature your company in an upcoming Digital Case Study.

James Anderson

James Anderson is the managing editor of LBM Journal. He can be reached at or 952.446.7895.