Selling DOGS on Craigslist

By / 2 years ago

Current Situation:
Many dealers have products in their yards that aren’t easy to sell because they are DOGS (damaged or obsolete goods), returns or unneeded special-order items. These items take up space in yards, eat employee time, and cost money to carry in inventory.

Objective:
To generate revenue from hard-to-sell items to an audience beyond your regular customers.

Strategy:
Sell these items on Craigslist. This case study will walk you through how to set up a Craigslist account and find a market for these items.

Todd Merriss, general manager at Dixie Lumber in Easley, S.C., said he uses Craigslist quite often to sell special order items or slightly damaged products.

“I’ve used it to clear out old inventory and it has worked really well,” Merriss said. “But it’s hit and miss. Some days I’ll get four or five calls and some days I don’t get anything.”

Ads for damaged, returned or overstocked lumber appear on Craigslist, such as this ad from Spring Lake Park Lumber in Minnesota.

Ads for damaged, returned or overstocked lumber appear on Craigslist, such as this ad from Spring Lake Park Lumber in Minnesota.

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