SHOWROOM STRATEGIES: Ganahl Lumber Company
An Interview with Pete Meichtry, Vice President of Merchandising, Purchasing and Advertising for Ganahl Lumber Company.
Q: In 2012 your company opened a new Pasadena showroom location with 6,000 square feet of space. Why was this location selected and how successful has it been?
A: We wanted to expand into the Los Angeles County market, so Pasadena was ideal for us. We really believe we’ve created the premier window and door showroom in Los Angeles County. Vendors and manufacturers continually send their customers to this showroom because of how attractively it displays their products and the professionalism of our staff.
Q: How long did it take your company to build the facility, from decision to completion?
A: This was a 24-month project for Ganahl Lumber.