SHOWROOM STRATEGIES: Lee Glass and Window
Insights from LBM dealers who’ve grown their sales with a showroom refresh.
The privately-held Lee Glass and Window has served the Stillwater community for 59 years.
Location: Stillwater, Oklahoma
Showroom: 7,500 square feet of space including a two-story Great Room, office space, showroom and design center.
Customer Focus: 80% business-to-business and 20% consumers
Key Suppliers: Andersen Windows, Therma-Tru, Quaker Plastics and Cardinal Shower Enclosures
An interview with Steve Green, president and general manager of Lee Glass and Window:
Q: What makes your showroom unique in your marketplace?
A: We created a comfortable, homey setting when constructing our showroom in 2009. A feature element is the two-story Great Room located behind our showroom. This beautiful space allows us to host events, seminars and meetings for our business contacts and the community. We believe this is the nicest showroom in the tri-state area, and perfectly highlights the multitude of product samples and full-size options we display.
Q: Your entire structure seems to be a selling tool. How is this accomplished?
A: Yes, it is! The building entrance is used by our commercial department. Office doors inside the building are actually heavy glass shower doors that show unique designs and applications. A design center in our showroom allows us to meet with customers and remodelers in an easily accessible space.