SHOWROOM STRATEGIES: Ocean Springs Lumber & Supply Co.
An Interview with Russell Oakes, Millwork Specialist at Ocean Springs Lumber & Supply Co.
Q: Describe your company’s showroom experience for customers:
A: Our showroom is split into several dedicated areas. There’s a Kitchen and Bath Showplace, a Paint and Hardware area and a Window and Door Showplace that I work in. The 2,900-sq. ft. of this millwork space was developed in 2009 and will receive a complete redesign in 2014.
Q: Why are you redoing your showroom?
A: We feel it’s necessary to update our showroom in order to compete in our marketplace in upper end millwork sales.
Q: What millwork vendors do you rely on for showroom support?
A: Key millwork arena suppliers at Ocean Springs Lumber include Marvin Windows and Doors, Windsor Windows, Therma-Tru, Trustile and Fypon. These companies supply good products for our market at a certain price point, so we’ll be sticking with them as we revamp our showroom. However, as product lines and company offerings are modified and improved, we evaluate those changes and will also take steps to incorporate them into our showroom.