Q: Did you do anything special to attract custom builders to your showroom?
A: Yes, we made sure to include a wide variety of products to make this a one-stop showroom in our community. We’ve includ- ed product displays for cabinets, moldings, hardwood flooring, doors, windows, siding (including stone and brick), decks, columns
and even high-end closets.
Q: How did you let your customers know about the new showroom?
A: Our sales team got the word out and we hosted a customer appreciation lunch that brought 300 customers inside the new showroom in one day. We also use our contractor newsletter and our email customer alerts to share details on the showroom.
Q: What advice would you offer other dealers who are thinking of redoing their showroom?
A: First, get rid of slow moving items. Take the opportunity to really evaluate your product offerings and how you’re using your valuable showroom space. Next, be sure to plan a timeframe and budget both for product costs and labor. Always be prepared for delays and, at times, a mess.
The main challenge is coordinating all the hands involved to make certain the project begins and ends on time.
Q: What future plans do you have for the showroom?
A: We’re not standing still. During the first quarter of this year, we’ll introduce another new display area specifically dedicated to vinyl windows, interior doors and a variety of other products. You can’t become stagnant when operating a showroom.