Tag : Bradley Hartmann

How to Rig the Carnival Games of Life in Your Favor

September 21, 2016

Matt Lauer, Savannah Guthrie, and The TODAY Show recently investigated the legitimacy of carnival games. I know this will shock you—the games are rigged. Chances of landing a plastic ring … Read More

Grow Customer Share One Product Line at a Time

August 17, 2016

Once you get your first product line sold to a new customer, you’re still—at least for the most part—on the outside looking in, because a competitor or competitors continue to sell this … Read More

Darkness on the Edge of Sales

August 10, 2016

I RECENTLY LISTENED TO A “WAITING BY THE PHONE” segment on the radio. You know the scenario—guy meets girl, they go on a few dates, things appear to be going … Read More

Being Bill Belichick: Talent Evaluation and the Personal Win

December 1, 2015

I don’t particularly care for New England Patriots coach Bill Belichick. The distressed hooded sweatshirt with the DIY sleeve removal. The self-righteous disdain for the media. And, of course, the … Read More

BEHIND YOUR BACK: Don’t Discourage El Dinero

August 17, 2015

Why to embrace—not ignore—Hispanic customers. My first job was at Seigle’s Lumber in Elgin, Illinois. I was 15 years old and was stationed in the yard. My job consisted of … Read More

BEHIND YOUR BACK: Target Stories. Not Stars.

April 16, 2015

You and your team are already doing the hard part – consistently solving your customers’ problems. Now it’s time to share the stories.

BEHIND YOUR BACK: Who is Coordinating Your Offense?

March 18, 2015

How to ensure that you keep the upper hand in customer acquisitions.

BEHIND YOUR BACK: Attention Owners: It’s About Your People

February 5, 2015

Unfiltered insights from a purchasing manager’s perspective.