Tag : Bradley Hartmann

How to Rig the Carnival Games of Life in Your Favor

8 months ago

Matt Lauer, Savannah Guthrie, and The TODAY Show recently investigated the legitimacy of carnival games. I know this will shock you—the games are rigged. Chances of landing a plastic ring … Read More

Grow Customer Share One Product Line at a Time

9 months ago

Once you get your first product line sold to a new customer, you’re still—at least for the most part—on the outside looking in, because a competitor or competitors continue to sell this … Read More

Darkness on the Edge of Sales

10 months ago

I RECENTLY LISTENED TO A “WAITING BY THE PHONE” segment on the radio. You know the scenario—guy meets girl, they go on a few dates, things appear to be going … Read More

Being Bill Belichick: Talent Evaluation and the Personal Win

1 year ago

I don’t particularly care for New England Patriots coach Bill Belichick. The distressed hooded sweatshirt with the DIY sleeve removal. The self-righteous disdain for the media. And, of course, the … Read More

BEHIND YOUR BACK: Don’t Discourage El Dinero

2 years ago

Why to embrace—not ignore—Hispanic customers. My first job was at Seigle’s Lumber in Elgin, Illinois. I was 15 years old and was stationed in the yard. My job consisted of … Read More

BEHIND YOUR BACK: Target Stories. Not Stars.

2 years ago

You and your team are already doing the hard part – consistently solving your customers’ problems. Now it’s time to share the stories.

BEHIND YOUR BACK: Who is Coordinating Your Offense?

2 years ago

How to ensure that you keep the upper hand in customer acquisitions.

BEHIND YOUR BACK: Attention Owners: It’s About Your People

2 years ago

Unfiltered insights from a purchasing manager’s perspective.