Tag : Bradley Hartmann
How to Rig the Carnival Games of Life in Your Favor
Matt Lauer, Savannah Guthrie, and The TODAY Show recently investigated the legitimacy of carnival games. I know this will shock you—the games are rigged. Chances of landing a plastic ring … Read More
Grow Customer Share One Product Line at a Time
Once you get your first product line sold to a new customer, you’re still—at least for the most part—on the outside looking in, because a competitor or competitors continue to sell this … Read More
Darkness on the Edge of Sales
I RECENTLY LISTENED TO A “WAITING BY THE PHONE” segment on the radio. You know the scenario—guy meets girl, they go on a few dates, things appear to be going … Read More
Being Bill Belichick: Talent Evaluation and the Personal Win
I don’t particularly care for New England Patriots coach Bill Belichick. The distressed hooded sweatshirt with the DIY sleeve removal. The self-righteous disdain for the media. And, of course, the … Read More
BEHIND YOUR BACK: Don’t Discourage El Dinero
Why to embrace—not ignore—Hispanic customers. My first job was at Seigle’s Lumber in Elgin, Illinois. I was 15 years old and was stationed in the yard. My job consisted of … Read More
BEHIND YOUR BACK: Target Stories. Not Stars.
You and your team are already doing the hard part – consistently solving your customers’ problems. Now it’s time to share the stories.
BEHIND YOUR BACK: Who is Coordinating Your Offense?
How to ensure that you keep the upper hand in customer acquisitions.
BEHIND YOUR BACK: Attention Owners: It’s About Your People
Unfiltered insights from a purchasing manager’s perspective.
