Tag : Principia research

BUSINESS INSIGHTS: Siding and the Remodeling Market

July 16, 2015

Residential siding is arguably a fashion-driven industry, led by large product manufacturers selling curb appeal and home distinction to the homeowner. Pull-through marketing initiatives focused on the look of wood … Read More

BUSINESS INSIGHTS: Roofing Demand On An Upward Slope

June 29, 2015

Residential roofing was a challenging market for the entire supply chain last year as market demand and dealer sell through was lower than expected. Industry shipments were further impacted by … Read More