WHITE PAPER: Selling To Today’s Buyers
White Paper: Selling To Today’s Buyers
Something new is happening in the window and door industry: By the time a buyer gets to the dealer, they often know what they want. This is the result of an Internet-savvy market. Buyers familiarize themselves with product information on manufacturers’ and dealers’ websites, consult peer review and pour over discussion forums. In turn, manufacturers and dealers have been challenged with responding to a much-altered sales process.
Few have responded to this shift, though, passing up the opportunity to put systems and offerings in place that cater to this more-educated buyer. The good news: Today’s buyers feel more confident in the economy and want to put money back into their homes, making this a great time for dealers to win business.
This White Paper will help clarify who today’s buyers are and provide insights into how to sell to them.
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