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Isaac Oswalt

LinkedIn: Cleaning up your first impression

May 24, 2018

Over the past six months, our team at 21 Handshake has conducted a number of experiments on LinkedIn. If you’re unfamiliar with LinkedIn, think of it as Facebook for work … Read More

Five tips for social media success

April 25, 2018

A while back I spoke in front of some LBM industry peers at Zeeland Lumber’s 2018 Summit. I was asked to do what I do best and talk about social … Read More

How to effectively use Facebook Messenger in your business

March 16, 2018

I’m firmly convinced that communication is the pillar of any business—no matter what industry you’re in. Of course, the products and services we provide are what ensures that invoices get … Read More

How to use Facebook to strengthen business and community relationships

February 27, 2018

A business is only as strong the community in which it operates, and any time a company can use its skills and resources to help elevate other businesses in the … Read More

How to create a better culture by cutting ties

January 12, 2018

Culture. It’s a buzzword that we hear all the time, and yet it means something different to everyone. The talking heads in business spend countless hours telling you about how … Read More

Detroit Lions, The Presidents Cup, and your sitcom

December 5, 2017

It’s 3:30 P.M. on a fall afternoon in West Michigan. The TV in the living room has the Detroit Lions game nearing the end as my wife and I sit … Read More

The 2018 modern sales and marketing plan – Part 2

October 26, 2017

If you recall from Part 1, we’re rolling through an example of a 2018 sales and marketing plan. If you missed Part 1, check it out. You’ll be glad you … Read More

The 2018 modern sales and marketing plan – Part 1

September 14, 2017

2018 is around the corner and a lot of dealers are going through the strategic planning process. Let’s say for the sake of this column that your company has done … Read More

Why Some People Suck at Hiring Millennials

August 17, 2017

There is no question that B2B businesses in the building products industry are having a hard time attracting millennials. I think that most hiring managers can remedy this situation by … Read More

The One Thing More Important Than Industry Experience

July 6, 2017

A respected lumberyard owner recently told me that he’d never hire someone without industry experience. I disagreed with the gentleman, and when he asked why, I told him the story … Read More