Michael Berger

In Depth: Engineered wood products

September 4, 2018

In today’s world of skilled labor shortages, engineered wood products provide design flexibility while delivering strength, ease of installation, and product consistency. It remains an axiom of life that the … Read More

In Depth: Siding

June 28, 2018

In a changing market dominated by technology and instant customer gratification, diverse product offerings and a true understanding of builder and homeowner needs are the formula for success. Education, however, … Read More

In Depth: Windows and doors

May 7, 2018

Simplicity in styles and an emphasis on technology-driven sales tools put the power for increased sales in the hands of distributors. Once upon a time, a major player in the … Read More

In Depth: Decks

April 4, 2018

Outdoor living continues to drive growth in decking projects. Decks are the darling of home improvement. Thanks to a strong housing market, a growing economy, and interest rates that remain … Read More

In Depth: Insulation & housewrap

January 3, 2018

Performance and innovation drive the insulation and weatherization product segments, both of which are positioned for strong, sustained growth. With the upswing of the U.S. housing market, both new construction … Read More

In Depth: Siding

July 7, 2017

Above: Elm Grove™, the latest vinyl siding offering in the Exterior Portfolio® brand from Royal Building Products, features a new raised woodgrain that, according to the company, captures the look … Read More

In Depth: Roofing Systems

June 5, 2017

Above: Headwaters Roofing Group’s “Gerard” stone-coated metal roofing (such as this Canyon Shake style) is designed to handle harsh environments. It is constructed from 3/16″. galvalume-coated steel, does not require … Read More

In Depth Extra: Deck Rail Lighting & Accessories

April 10, 2017

UltraLox’s under-rail lighting provides a unique appearance by positioning the lighting where it’s needed most—down onto the deck surface. As an added bonus, the lights accent the spindles of the … Read More

In Depth: Decks

April 3, 2017

American homeowners are continuing their love affair with decks, but gone are the days when decks served as a simple lounging space or a place to park a grill. Today’s … Read More