Category : Bob Heidenreich

Five steps to start selling online

4 weeks ago

At the LBM Strategies Conference last month, I sat on a panel discussion centered around e-commerce and how lumber dealers can get started selling online. Since then, I’ve fielded a … Read More

The most important rule of selling composite decking

3 months ago

If you’re anything like me, for a lot of things in life, you tackle a project head on right away and if all else fails, you read the instructions. This … Read More

How to Protect Your Business From Credit Card Fraud

4 months ago

One recurring theme I hear when lumber dealers ask me about getting into the online retail business is how to deal with credit card fraud. Due to recent changes in … Read More

How Much Weight Can My Deck Hold?

4 months ago

What to look for when calculating deck load. As homeowners enter the summer months, many are looking into DIY projects that will allow them to upgrade their outdoor living space. … Read More

The Importance of Establishing Customer Expectations

5 months ago

Most anyone sho was trained in this business was taught at one point or another that, “the customer is always right.” Can’t you just hear it now, one of your … Read More

Why You Should Create a Contractor College

7 months ago

A good way to strengthen your relationship with some of your best customers is to help them train their own employees. That is one thing that we have done recently … Read More

Deck Basics

7 months ago

Thinking about starting a Contractor College at your lumberyard? Download this sample syllabus from LBM Journal and Bob Heidenreich at The Deck Store. Please register to download your free copy.

Turn Your Re-Deck Projects Into New Deck Bids

7 months ago

A lot of customers come in this time of year looking for new decking materials to put over their old deck frame. In a customer’s mind, it makes perfect sense … Read More

Support The Innocent Sellers Act

8 months ago

You may have on LBMJournal.com recently that the National Lumber and Building Material Dealers Association (NLBMDA) has urged LBM dealers to contact their congressional representatives to request support for Rep. … Read More

Teach Customers That Price Isn’t Everything

9 months ago

When a customer approaches with questions about pricing, too many dealers respond with a simple cost of the product and then let the customer sort out how that fits into … Read More