Category : January 2015

ASK THE EXPERT: Vendors Behaving Badly

January 6, 2015

This new column by a seasoned industry veteran features thoughtful answers to tough reader questions.

SELLING TO REMODELERS: Building Relationships

An award-winning Wisconsin remodeler talks about growing your sales with current customers.

REAL ISSUES. REAL ANSWERS: Planning Your Company’s Future

Hundreds of readers weigh in on this discussion of company transitions and succession plans.

BEHIND YOUR BACK: A Buyer’s (Unfiltered) Perspective

New column with tell-it-like-it-is insights from the viewpoint of a major homebuilder’s former buyer.

THE LUMBER MARKET: Is the Tight Credit Box Opening?

This Spotlight addresses some recent changes that should help open the mortgage credit spigot, which is one of the most significant constraints to the recovery in home sales.

BILL LEE: Time to Evaluate All Sales Prospects

Those who don’t meet the criteria you’ve established need to be pruned.

BOB HEIDENREICH: Combating Showrooming

Strategies and tactics to help avoid losing sales to online competitors.

NLBMDA: 2015 Policy Agenda

The focus for 2015 includes EPA’s Lead Rule, Innocent Sellers Fairness Act, Online Sales Tax and more

IN DEPTH: Insulation

Code changes and growing awareness of insulation benefits are expanding the types and the ways that builders are using products in their projects. By: Craig A. Shutt – The 2012 … Read More

SELLING ENGINEERED LUMBER: The Advanced Framing Opportunity

APA and Ohio’s Contract Lumber on helping builders meet new energy codes with 2×6 walls.