Category : Real Issues Real Answers

Real Issues. Real Answers. Advertising: what works best?

October 16, 2018

Some things never change. Like the need to attract customers, grow our sales and build our brands. That straight-forward business challenge has grown much more complex in a world marked … Read More

Real Issues. Real Answers. Fair profit vs. price gouging

September 5, 2018

As in any business that sells a product or service at a profit, even one known for delivering razor-thin margins, the question of what constitutes a fair price is always … Read More

Real Issues. Real Answers. Lumber Quality

August 8, 2018

Many readers cite quality products as a defining difference that separates their company from the competition. So what to do when the lumber you’re purchasing doesn’t stack up to the … Read More

Real Issues. Real Answers. Rising lumber prices and the credit crunch

June 29, 2018

The housing market is strong, which is great. And lumber prices are rising sharply, which is good for the bottom line, because 10% markup on $1,000 is better than 10% … Read More

Real Issues. Real Answers. Training Programs

June 7, 2018

Conversations about employee training raise all kinds of questions: “What if we train them and they leave?” “What if we don’t and they stay?” Richard Branson had the ultimate answer … Read More

Real Issues. Real Answers. Contractor Discounts

May 8, 2018

Offering purchase discounts to pro customers is an accepted, long-standing strategy that many lumberyards use to encourage loyalty from pro customers. But given the competitive and complex nature of today’s … Read More

Real Issues. Real Answers. margins vs. market share

April 11, 2018

Today’s strong housing and remodeling markets are a golden opportunity for all companies in the residential construction business. When a company decides to grow its business, key strategic decisions must … Read More

Real Issues. Real Answers. Cell phones at work

March 6, 2018

The Bring Your Own Device (BYOD) trend has definitely reached the LBM world. With the vast majority of Americans owning cell phones (95%, according to the Pew Research Center), and … Read More

Real Issues. Real Answers. Sharing financial information

February 6, 2018

Should we or shouldn’t we? That is one of the questions companies wrestle with when determining what financial information—if any—to share with employees. On the one hand, the more employees … Read More

Real Issues. Real Answers. Sexual harassment policies

January 5, 2018

Today’s headlines are dominated by allegations of sexual harassment, often reaching the highest levels of government and business. Companies across all industries are taking a fresh look inside their operations, … Read More