MI Windows and Doors Launches Rebranding Campaign
GRATZ, Penn. — MI Windows and Doors has launched a new branding campaign, with an entirely new look and feel, including a new logo, tagline, literature and website.
“Our branding efforts are based on MI’s desire to make the buying process easier and more efficient at every level,” said Stan Sullivan, MI’s Chief Sales and Marketing Officer. “We take the responsibility of making high-quality windows and sliding glass doors personally, with vigorous in-house testing, state-of-the-art manufacturing capabilities and end-to-end support.” He added that MI is poised to become the single-source solution for new construction, remodeling and design professionals, with unmatched warranties, superior on-time deliveries which are critical to jobsite timelines, solid window energy performance, and diverse product lines at good price points.
Along with an updated, more impactful logo, MI Windows and Doors’ new literature and website feature product icons that designate exactly what each window is best used for and its features. Vibrant product and lifestyle photography illustrate the MI difference in the home.
“The new logo features a graphic with two windows linked together to represent the partnerships and long-lasting relationships that have led MI to where it is today,” Sullivan explained. “This logo tells the story of MI’s team, business, and heritage, and is a visual embodiment of our continuous pursuit of quality and precision.” He adds “The new tagline, “Experience Clarity” is an invitation to all to experience the MI difference.”
Source: MI Windows and Doors