On 21st anniversary, Arrowhead Building Supply rebrands and expands
St. Peters, Mo. — Some celebrate a 21st birthday with their first legal beer; Arrowhead Building Supply celebrates theirs with a new website and branding.
When the family-owned building materials company reached the 20-year milestone, they felt it was time to update their brand with a new logo. Referencing the previous logo of a literal arrowhead pointing to the left inside the roof of a house, Rich Layton, Arrowhead’s Director of Sales, said, “It was time to release the arrowhead from the attic, and point it in the direction of the future. We are proud of how far we’ve come in 20 years, but now it’s time to focus on the next 20 years of growth.”
Arrowhead Marketing Manager, Ryan Ramshaw, designed a more modern arrowhead. Additionally, the company tagline was changed from “Building supplies for building dreams,” to “Building supplies for building SUCCESS.” Layton explains the significance of altering one word: “Dreams are intangible. Success is tangible. We excel at helping our customers by providing the products and knowledge they need to succeed.”
The new branding also sets the tone for the company’s revamped website, which is designed to make it easier to understand and engage with all the products, services and information including mobile optimization.
With a new website and branding completed, Arrowhead accelerates its 21st birthday celebration by erecting a new 78,000 square-foot facility on Interstate 70 in St. Peters, which will contain the warehouse, corporate office and a 7,000 square-foot showroom.