Q: How do you go “above and beyond” in using your showroom space?
A: Our customers are encouraged to use our conference room and showroom for their meetings with their clients. We made our showroom a go-to place by hosting AIA seminars for architects along with product knowledge seminars for contractors. We try to have large functions once or twice a year, like our Annual Pig Roast, where contractors, architects, vendors and other professionals are invited.
Q: What tips would you offer other dealers thinking of redoing their showrooms?
A: If you’re going to make the investment, make it big. Don’t hold anything back. Make your showroom as “state-of-theart” as possible. Show as many current products as possible, in a tasteful way. For example, we dedicated a wall of six built-in door units—all of which are the most current models—to our Therma-Tru display. This has become one of our most popular merchandising sections.
Q: Any last tips?
A: Yes. Always critically evaluate the products you’re displaying. If we feel a certain product should be pulled out because it’s either dated or unpopular, then we’ll do it and find a suitable replacement that works harder for us to increase sales.