Get Our Email Newsletter

SHOWROOM STRATEGIES: Hamilton Building Supply

Q: How do you go “above and beyond” in using your showroom space?

A: Our customers are encouraged to use our conference room and showroom for their meetings with their clients. We made our showroom a go-to place by hosting AIA seminars for architects along with product knowledge seminars for contractors. We try to have large functions once or twice a year, like our Annual Pig Roast, where contractors, architects, vendors and other professionals are invited.

Q: What tips would you offer other dealers thinking of redoing their showrooms?

LBM Resources

White Paper: Seven Steps to Achieving Loyal LBM Customers

Seven Steps to Achieving Loyal LBM Customers In this White Paper, you will learn about the economics of loyal customers. Topics covered: Make customer service a...

A: If you’re going to make the investment, make it big. Don’t hold anything back. Make your showroom as “state-of-theart” as possible. Show as many current products as possible, in a tasteful way. For example, we dedicated a wall of six built-in door units—all of which are the most current models—to our Therma-Tru display. This has become one of our most popular merchandising sections.

Q: Any last tips?

A: Yes. Always critically evaluate the products you’re displaying. If we feel a certain product should be pulled out because it’s either dated or unpopular, then we’ll do it and find a suitable replacement that works harder for us to increase sales.

Get our free newsletter

Join thousands of other lumber and building material industry leaders and keep up with the companies, people, products and issues shaping the industry.

What's New

Digital Partners

Become a digital partner ...

Sales Comp Study

Download this 55-page, in-depth study by LBM Journal of industry trends in sales force compensation and benefits. See how your organization stacks up.

Webinars

- Advertisement -

White Papers

View all ...

- Advertisement -

Partner Content

View all ...

- Advertisement -

Registration is now open for the LBM Strategies 2024 Conference