SHOWROOM STRATEGIES: Kellogg Supply Co.
Insights from LBM dealers who’ve grown their sales with a showroom refresh.
Locations: Corolla, Duck, Kill Devil Hills, Nags Head, Manteo and Edenton, North Carolina.
Annual Sales: $36 million
Latest Showroom Renovation: 1,400 square feet in the Manteo location in 2014.
Customer Focus: 75% Builder, 10% Remodeler and 15% homeowners
Key Suppliers: Andersen Windows, Therma-Tru and Masonite
An Interview with Steve Garza, Sales Manager with Kellogg Supply Co.:
Q: Your North Carolina locations offer extensive facilities in the Outer Banks area. Can you describe exactly what your company has available?
A: At our seven different locations we offer four lumberyards, one kitchen/bath/flooring showroom called the Kellogg Design Center, and two houseware/giftware stores called The Cottage.
Q: The showroom in your Manteo location, which is a full service home center, got a facelift last year. What type of assistance did you get from your suppliers?
A: Most of our suppliers provided some level of co-op dollars to support the renovation at Manteo. Huttig Building Products was very helpful in getting manufacturers to set up and assemble many displays. As a result, we now have a showroom experience where customers can touch and feel products, get literature and samples, and meet with their consumer clients.